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Benefits of API driven in-app product tour over extension based ones

Image of Rahul V puttalath
Rahul V puttalath

Every aspect of your product onboarding should strategize to achieve one greatest goal, Activation! Activating the user, leading the free trial users to product values, and ultimately convert this free trial user to premium users. Modern software providers know the importance of feature adoption in account activation. Software is built up with certain features aimed to solve certain problems. If the users are not able to understand and execute in the way they proposed to, most of the time the user may need up doing nothing. Most of the time user’s inactivity happening not because of the software values, but it is due to the way the user adopting certain software features. SaaS applications are different in the way it purchased and implemented, and supported. Software providers trying different methods like one-to-one training, tutorial examples to manage product training old days. Modern time demands more effective and feasible methods to keep the users engaged within the application. Users preferring more convenience both in the onboarding and product training process.

Effective user onboarding along with product training is an integral part of SaaS business success, In-app product training is identified as the best method to deliver constant and productive product training. It enhances the possibility of increasing the user engagement with the app/software, any solution that diverts the user's attention to outside the application may cause the user to divert from the training process. In-app training is more convenient in terms of close availability and easiness of operation, it also boosts the user's confidence in the product training process.

As we know in-app integration is the type of process that helps the user to execute certain tasks which is by that particular solution provider or any other third party providers it can be a messaging service or any other additional service that is related to the main process that the user is executing. Installing a third-party service on software or application has multiple methods installing it via browser extension is one of the common methods software providers are experimenting with, Installation via API codes are modern easy of third party implementation.

What is API-driven integration?

API integration is a connection between two or more applications via a few lines of codes, where the applications communicate with each other and pass data based on the trigger. It ensures more connivance, security, and reliability. Via these API’s two application passes sensitive information and processing and sending it back, sometimes it is a two-way communication process. API’s are made for enjoying the effectiveness of connectivity, when you want to implement a service and don’t need to spent too much time in the development and you are curious about the security a third party API’s are the best choice.

Benefits of API driven In-app user onboarding over browser extension based ones

There is no doubt that in-app integrations are the best choice when it comes to user onboarding tools. As discussed earlier it creates more engagements and helps software providers to manage product training effectively. When it comes to user onboarding and in-app training it all matters how well we can guide the users within the app, to manage this the best strategy is designing a walkthrough perfectly, that guides the users from certain points to others. First-time users are less familiar with your application, so the best onboarding guide must enhance the user’s confidence to get started with it. Software providers are trying different methods and extension based onboarding flow designing tool are the most familiar solution available, the major drawback of the browser extension based designing tools are latency, that is the speed the and user may face while moving ahead with the onboarding flow.

Let’s discuss A few benefits of in-app API integrations

1. Secure and reliable

Modern software users demand a lot of security and privacy, even though they are performing many tasks online, security is the prime concern. Even though most of the browser extensions are safe, though a few of them, it is easy to get access to your systems and steal data. Same time APIs are more secure and reliable, as most of the integration has to happen within the application, people demand their data to be safe.

2. Low latency and high response rate

Another important parameter of an effective in-app system is low latency and a high response rate. If the third-party application that you are implemented is directly dealing with your end-users, you should be aware of the speed that particular third-party API delivering to your users. Latency in their service may cause a harmful negative impact on your product. As browser extensions highly rely on the browser’s performance it is very hard to control the speed at the user's side. Similarly, it is hard for your developers as well, while setting up the product tour. API driven in-app integration can offer much more speed as the browser performance will not affect to the extent.

3. Easy to implement

Who else needs such a difficult process in an implementation. In-app based application should be easy to implement, browser extension are easily available directly from the browser store, but setting up this and designing the onboarding flow is not so easy, other side API based integration has to be setup on an admin portal of that particular third-party provider and, post the setup process, the service can be activated by implementing a few lines of codes to your systems.

4. Cloud friendly

Another noticeable benefit of API-based integration that is likely obvious to most developers is that it leads to applications that are inherently cloud-friendly because they are built first and foremost for connectivity. Today most of the applications are cloud-based and API is more convenient at this point.


Softwares like Dashfrugal enable software providers to create an easy and effective in-app walkthrough and product training which is more value-focused, which creates a great first impression within the user and that gradually improves the user retention rate. 


Do you use a modern digital user onboarding software? See how your customer onboarding&in-app training can be easier. Start your Dashfrugal free trial.





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