What is a self-service product demo and how it helps SaaS businesses
Product demo, Almost all SaaS peoples even it is a SaaS provider or a user everyone is quite...
When you’re brewing a coffee from a vending machine or drawing money from an ATM, all you’re doing is nothing but self-service. You are not waiting for someone to brew the coffee or to withdraw money, you are doing it alone and you are doing it fast and accurately. Imagine when you are going to a bank instead of using an ATM to draw money, you need to spend a lot of time to get things done. Same time the bank is also deploying an employee to help disburse money for you. A lot of effort and time was involved in this.
Similarly, when it comes to the Software as a service(SaaS) model, the customer onboarding process plays a vital role in the overall user experience. For both software providers and for the users, the user onboarding process is helpful and beneficial. Having a poor user onboarding strategy and method will leave the user bare-handed and will force them to rethink, and will choose the best alternative product. Well, onboarded users are the base of any successful SaaS business. The ultimate aim of any onboarding process is to make the users give a good start. They will become experts by using it frequently but giving a kick-ass first-time experience is the foundation to the product pro or expert. Once the user got that first-time experience, it is easy to achieve the product values.
Very interestingly you don’t need a lot of salespeople or product consultants to help the users to get started like before. Peoples are more product-centric and technology-centric nowadays, the old school sales calls are likely to be outdated very soon, and people will stick to product-led experience
Self-service is the new normal, product-led growth method software providers can execute to scale their business. In self-service user onboarding methods, the product plays a vital role instead of salespeople. A self-service product demo is a modern way where the user itself demonstrates the product themselves by using the product in a defined format. A self-service product demo in SaaS provides a proper first-time product experience to your prospects within the app or software, with this users can ensure they are exploring the software themselves, you are saving a ton.
A growing stage SaaS company increases their sales team strengths when they grow, to deliver manual first-time product experience to the users. Managing the free trial user’s onboarding manuals could be an ever-ending process. When website visitors turned to free trial signup, they are still in the very early stage. A free trial signup never guarantees anything. Let us wait till they tuned to a product fit user. How we can decide the user is a product fit or not? When you drive an audience to your website, there were misleading keyword searches and people will offend misunderstood, and signup for their account on your website.
If you directly get into sales calls and determining, they are looking for something else, where your product cannot offer! More likely you wasted an hour even before giving the first level of product understanding. Self-service product demonstration is the best option to deliver a great product experience, which helps the users to evaluate the product fit, also helps you to saves a lot of effort and time, which can be utilized for the product fit users.
In most cases, self-service demos are within the app, where the users can decide whether they are getting the proposed values if they haven't received the values. it is easy for both users and providers where they lose zero effort. A self-service product demo helps the free trial users to adopt the features easily that catalyze their road to product values. Also, it helps SaaS creators to save their effort and time on unfit user onboarding
When you're going for one-one sales meetings instead of one too many, you will spend more. You need to pay top your sales geeks and you need infrastructure to maintain the remote meetings. Self-service allows you to deliver the first layer of user-product onboarding automatically and can ensure you are dealing with serious software users only.
One-one sessions are always uncertain, there are chances to convert, likewise, there are chances not to convert. When you implement self-service to your users, you are less likely to worry about the conversion. With self-service
Why you need to build a self-service user onboarding strategy for your SaaS business. Good question, You are more likely moving in the opposite direction. Either you may be trying one-one sales calls to help your software users to get started. You contacting them via emails and setting up calls to discuss the integration. Or else, you may not be doing this, but attracting people to signup for the free trial and leaving them to learn themselves, and trying your luck in the conversion. Both methods are hard and less preferred by modern software users. Self-service user onboarding could be a better option at this stage. Here are the top 5 reasons, why you need to have a self-service onboarding strategy for your SaaS.
When you are implementing a self-service strategy for your software users, all you need to keep in mind is that you need a better strategy, and a proper tool to help the users to person-assisted self-service onboarding. You’ll get only a single chance to convince the user, so select a proper tool and design your self-service method effectively.
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